Fox News tops ESPN as most-watched cable network while CNN sheds nearly 90% of 2021 audience

From WWW.FOXNEWS.COM

Fox News Channel kicked off the new year as the No. 1 basic cable network from Jan. 3-9, 2022, as CNN saw staggering declines, shedding nearly 90% of its early 2021 audience in multiple categories.

CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience.

During the same time periods, Fox News averaged 1.4 million total viewers last week for only a 15% drop compared to the first full week of 2021, when a jam-packed news cycle that included the Capitol riot ensued. Fox News has now outdrawn CNN and MSNBC combined for 21 straight weeks. Fox also outdrew NFL-heavy ESPN’s 1.1 million viewers to finish as the most-watched basic cable option.

CNN’s eye-popping decline is even worse among the advertiser-coveted demographic of adults age 25-54, as the liberal network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago.

Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000.

MSNBC also dropped significant viewers compared to the same week last year, losing 67% of its total audience, 80% among the key demo and 83% of younger people. MSNBC averaged only 88,000 viewers among the advertiser-coveted demo to finish behind even struggling CNN in the category. Fox News crushed both liberal options with 223,000 average viewers among the demo, and it retained at least 65% of viewers in all total day categories.

CNN’s problem attracting eyeballs was prevalent during the primetime hours of 8-11 p.m., when it dropped from 4.2 million total viewers during the first week of 2021 to only 705,000 last week … (Read more)