According to a new report from the wrap, Fox News has suffered a 30% loss in viewership this season in the key 18-49 demographic.
The Wrap reports that last year at this point in the Fall 2019 television season, Fox had an average 2.1 rating among adults 18-49. But to date, Fox has now dropped 30% of its primetime ratings in the key demographic and is averaging a 1.5.
The Hollywood reporter notes ” TV usage came down to its usual level within a couple of months, meaning the temporary ratings gains of March and April couldn’t reverse larger, systemic declines on ad-supported networks. As the pandemic caused production delays on scores of shows destined for spring and summer, a dwindling inventory of shows on traditional networks further depressed viewing.”
Earlier this month, Newsmax notched a head to head ratings win over Fox News Channel for the very first time.
In the key 25- to 54-year-old demographic prized by advertisers, “Greg Kelly Reports” on Newsmax out-rated “The Story with Martha MacCallum” on Fox one night.
Newsmax notches a ratings win over Fox News Channel for the very first time:— Alex Salvi (@alexsalvinews) December 9, 2020
In the key 25- to 54-year-old demographic prized by advertisers, "Greg Kelly Reports" on Newsmax out-rated "The Story with Martha MacCallum" on Fox.
Fox News disappointed many Trump supporters with their 2020 election coverage.
The controversy escalated when Fox News’ decision desk insisted on being the first to call Arizona for Biden election night.
Biden was leading by double digits at the time and the final margin ended up being less than a single percent.