Over the past week, Biden has repeatedly referred to his political adversaries as “ultra-MAGA,” referring to former President Trump‘s “Make America Great Again” 2016 slogan.
The label has quickly been embraced by the right from lawmakers to the former president himself.
But according to The Washington Post, the “ultra-MAGA” messaging came from a six-month research project from the liberal group Center for American Progress Action Fund and headed by top Biden aide Anita Dunn.
The polling and focus group research by Hart Research and the Global Strategy Group found that ‘MAGA’ was already viewed negatively by voters — more negatively than other phrases like ‘Trump Republicans,’” the Post reported Friday.
“In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a ‘MAGA Republican’ than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.”
CAP Action Fund president and executive director Navin Nayak told the Post, “All of that extremism gets captured in that brand,” adding the “versatile epithet” applies to every political issue including abortion and climate change… (Read more)